User Interface and Design
For a mobile website building App to be considered easy to use, it should have an intuitive and user-friendly interface that is easy to navigate with touch controls. The App should provide clear and concise instructions on how to use its various features and tools, and it should allow users to easily preview their website and make changes on the go.
The app generally offers an intuitive interface, with clear icons and labels. Users appreciated the presence of suggestive dummy text and visual cues. While there were positive remarks about straightforwardness, some users mentioned that it can feel a bit heavy initially but becomes more manageable with time.
The App is huge, so there’s a significant learning curve. It’s not only a website builder. It’s a complete platform, with a store and marketing manager, analytics, booking manager, tasks, calendar, invoices, payments manager and so on …
The App is huge, so there’s a significant learning curve. It’s not only a website builder. It’s a complete platform, with a store and marketing manager, analytics, booking manager, tasks, calendar, invoices, payments manager and so on Wix fared well in terms of accessibility for users of different skill levels. The App offers a wide array of features, and while our testers found that the main site editing tools are relatively easy to learn, some mentioned a significant learning curve. The friction was caused partly because the website builder itself has so many tools and features, but also because the app has many components, such as for order management, for marketing tool, to do lists, and so on, which are only loosely related to website editing.
Working With Wix
The app received mixed feedback here, with testers expressing varying levels of ease in completing tasks. While the app’s navigation was generally easy to understand, some features are only available on the desktop version, and certain options are buried within the app. Some testers felt that the website building process was not always smooth and involved too many steps.
Instructions and Tooltips
The app’s guidance was on the whole found to be clear, with testers generally finding the instructions and tooltips to be helpful. However, there were suggestions that the tips could be improved, and some testers noted difficulty in understanding the different sections from their titles.
The app’s visual hierarchy was appreciated by our testers, who found that the various elements were logically organized. However, there were mentions of certain design elements being unclear or confusing, such as clickable areas and navigation buttons.
Wix maintains consistency in its design and behavior, but some testers encountered bugs or issues that affected their experience. For example, after applying changes two of our testers reported that the mobile view of the website disappeared, and only the desktop view was available, making the website uneditable. One of those testers noted that the mobile view eventually restored after several minutes wait. Overall, while the design was found to generally be clean and consistent, there were moments of confusion caused by apparent bugs or display problems.
Surprisingly, for a website builder famous for it’s large library well-designed of themes, Wix garnered mixed reviews for template variety. Testers’ ratings varied from 1 to 5 out of 5, suggesting diverse experiences. Some testers expressed disappointment with the limited template options, with one user noting that only the fonts could be customized. Others, meanwhile, mentioned that the app offers various layouts and templates suitable for different industries and use cases. The key here is likely that the mobile app provides access to only a tiny fraction the themes available in the desktop version of Wix, and the app also does not offer the vast majority of customization options available on computer.
Design flexibility ratings vary significantly. Some testers found it easy to customize colors, fonts, and other design elements, giving the app a high rating in this category. In contrast, other testers express disappointment that they could only customize the fonts, with some mentioning that customization options are limited to the choice of themes.
We asked our testers to judge whether they felt that the primary focus of Wix is to help user’s create effective websites, or to push products, services and paid upgrades. While some testers felt that the app genuinely aims to assist website creators, others sensed a strong emphasis on marketing efforts. The most revealing comment was probably the following, from one of our testers, “I think that the app is designed to genuinely help users (who created their website on the desktop) to manage their website while on the go.” This particular tester clearly felt that the app was designed to be helpful, not as a standalone website builder app, but as a companion to the desktop website builder.
I think that the app is designed to genuinely help users (who created their website on the desktop) to manage their website while on the go.
Our testers has fairly consistent views of Wix’s efforts at educating and supporting its users in their use of the app to create functional websites. While acknowledging the presence of a knowledge base, most found the educational resources and support lacking, especially for users of the mobile app.
The Quality of the Result
When looking at how far Wix focuses on helping its users in creating strong, organized content, some testers appreciated the pre-built content, others mentioned a lack of emphasis on content. Opinions were pretty consistent that the app relies too heavily on add-ons and features for perceived site quality.